Her VUE: Kelsey of Tart Event Co.

Over the last few months, the VUE by SEK team has been interviewing ladies in the D.C. area to highlight their view on life, work and creativity. Kelsey runs Tart Event Co. with her college best friend, Amelia. Tart Event Co. is an event planning duo based on the East Coast, specializing in weddings, social events, & creative direction. Kelsey mom to Crew and curates the adorable blog, Sitting in Our Tree with her husband, Jared. Read below to see Kelsey visit one of her favorite spaces in D.C. Take Care Shop.

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1. Introduce yourself! Tell us about yourself and your business.

I'm Kelsey, one half of Tart Event Co, a DC & VA based event planning company. We specialize in weddings & social events. I head up the creative direction & design for our clients, while my business partner, Amelia, is our planning & logistics maestro. I live here in DC with my husband & toddler son, where we like to spend our time exploring DC's food, drink, museum & playground scenes.

2. What brought you to start Tart Event Co. and planning events?

My business partner & I both spent about four years after college in the event industry, gaining experience in hopes of one day starting our own company. We met in a communications class in college & knew by the time that we graduated that we wanted to eventually go into business together! Both of us started college on completely different paths but each arrived at event planning as a career as we narrowed down our skills & interests in school. I worked in the venue/non-profit capacity, & taking on private clients was the ideal way to flex my creative muscles & hone in on a client's personal style.

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3. What’s your VUE? Tell us about your signature style.

My signature style is definitely a combination of my former days as a Madewell stylist & my current days as a work-from-home mom. I like to keep things simple, French, & high-waisted. I like to stick to a neutral color palette, with pops of blush, mustard & light blue... This helps me keep my closet compatible so I can just add & take away layers from season to season.

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4. What are you looking forward to in the Spring season?

Spring is always so refreshing after a grey DC winter... I'm excited for the cherry blossoms (duhhh), my April baby's 2nd birthday, & playing with the yellows & textures I was seeing on the runways for Spring/Summer 2019!

5. How did you choose your custom VUE by SEK pairing?

I picked a pairing that worked with my wardrobe, which is a lot of gold/brass and neutrals. I like that the grey marble of the stone is such a subtle texture & color - It really works well with anything in my closet!

 

Her VUE: Vanessa of The Primpy Sheep

Over the last few months, the VUE by SEK team has been interviewing ladies in the D.C. area to highlight their view on life, work and creativity. We interviewed Vanessa of The Primpy Sheep and chatted about design, travel, and her favorite drinks. Vanessa is a blogger based in Baltimore, MD and spends her time exploring the area with her husband and their Russell Terrier, Otis. Below, Vanessa talks about fashion and what she’s looking forward to this Spring.

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1. Introduce yourself! Tell us about yourself and your business.

I started The Primpy Sheep in October 2017 as a way to build my style resume for future gigs in fashion, whether freelance or full-time. It doesn’t hurt that being a blogger and influencer is a lot of fun, too! My blog is a place to curate and share the things I love with the world. I’m passionate about travel, textiles, and design, so my posts are framed around those themes.

2. What brought you to start a style blog and writing about fashion?

Last June my term as president of the Baltimore chapter of AIGA, the professional association of design, ended. I gained back a ton of free time that I knew I needed to channel into a new side-hustle. I had briefly tried to get a blog started before grad school but it fizzled. I almost went to school for fashion – it’s always been a passion – so I felt like it was something I had to try again or I would always regret it.

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3. What’s your VUE? Tell us about your signature style.

I’m really about investing in quality, so I don’t chase trends unless they work with my personal style. I shop with “future me” in mind – is it a piece I’ll still be excited about in 10 years? I’ve been thinking that way since I was a teenager, and it’s paid off – I have an Armani top in my closet that I’ve had since I was 16, and Stuart Weitzman boots that I get re-soled every year that I’ve had since college. My style is classic, elegant, with a little bit of a quirky vintage twist.

4. What are you looking forward to in the Spring season?

I’m looking forward to not having to wear socks – my pumps and strappy sandals are calling! I’m also excited for longer days. It’s so tough to get out of bed when it’s still dark out.

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5. How did you design your custom VUE by SEK pairing?

I love the juxtaposition of the round silver and rectangular jade – there’s an organic feel to it, and the colors are so complementary. I also knew the pale green would show up well against my short hair. It’s tricky to get earrings to pop when your hair is constantly around your ears!

 

Her VUE: Meredith of Rocking Bird Flower Co.

Over the last few months, the VUE by SEK team has been interviewing ladies in the D.C. area to highlight their view on life, work and creativity. Enjoy the interview below with Meredith of Rocking Bird Flower Co., who’s floral arrangements are truly pieces of art. Her home studio is filled with mid-western influence and gorgeous lighting. Read below to learn how Meredith celebrates the season.

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1. Introduce yourself! Tell us about yourself and your business.

Hi! I’m Meredith Wallace and I run Rocking Bird Flower Co. Rocking Bird is a full-service flower business specializing in wild organic designs.

2. What brought you to start a career as a florist and Rocking Bird Co?

Growing up in Montana, I’d always been interested in the visual world. I started experimenting with floral design a few years ago really just as a hobbyist. It quickly became a deep rabbit hole and then an all-consuming passion so I decided to start a company.

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3. What’s your VUE? Tell us about your signature, everyday style.

Colorful, bold, relaxed.

4. What are you currently enjoying this winter season?

Being wrapped up in a warm blanket with a cup of cocoa in front of my fireplace!!

5. How did you choose your custom VUE by SEK earring pairing?

I wanted something that was fairly neutral so that it would pair well with lots of different elements but also unusual so that it could be a small accent statement unto itself. The earrings I chose I think perfectly captured all of those elements.

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Her VUE: Leah of Leah Beilhart Photography

Over the last few months, the VUE by SEK team has been interviewing ladies in the D.C. area to highlight their view on life, work and creativity. Originally from Panama and a world-traveled Army brat, Leah Beilhart's life and work covers 20 countries and 200,000+ miles across the United States. She's been published and recognized as a change-maker and social impact innovator in Washington, D.C. by Mayor Muriel Bowser. Read below to learn more about Leah’s photography career and her everyday style.

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1.Introduce yourself! Tell us about yourself and your business.

I'm a proud military brat who's been blessed to see many corners of the earth, where travel and culture has immensely influenced my core values and professional work. As a portrait photographer and community leader, I've grown to be recognized for my intimate portraiture with women. I focus on telling their story and provide services with intention, love, and understanding. I've learned over time as both a photographer and a woman, that women tend to loathe their bodies. My work integrates a level of education; teaching the women I work with to fall in love with themselves again and that they have permission to look at themselves in admiration. We work together to detach shame and guilt and replace it with pride and honor.

2. What brought you to start a career as a photographer?

My camera is but a mere tool. There will always be photographers that will exceed my abilities. What I think makes me a strong photographer is my ability to connect and break through walls most people put up when a camera is pulled out. I love listening and "seeing" that person in front of me, even when they believe that they have nothing of value to contribute in that given time and space. When I saw a photograph of myself during a service project I was a part of in the Czech Republic, I was moved to tears from the joy that was captured of me. From there I realized how powerful photography was and it propelled me into this passion. However, I went various routes for college. My Bachelors focused on Art Therapy, supporting children with disabilities, and my Masters was in Journalism. My love for both helping people and sharing stories, morphed into using my camera to be another extension of storytelling.

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3. What’s your VUE? Tell us about your signature, everyday style.

Comfort is key, though I break it in the evening if I want to go out. I don't want to go as far as saying that my style is "minimalistic" but I enjoy simple, curated pieces that fit loosely on my body. I love shopping at vintage boutiques, like Kaleidos, or ethical brands based overseas in Australia. It allows me to choose pieces that make me feel unique, confident, and able. You'll catch me wearing high waisted jeans and an oversized blouse, rocking my curls and red lipstick. If I'm shooting or out for an event, I'll always roll up in something sleek with heels. I love a good pair of earrings, especially when I'm wearing something that isn't very punchy. If it's an editing day at home, it's hard to pull me out of my sweat pants.

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4. What are you looking forward to this winter season?

Tea, the sound of leaves crunching under my shoes, and the smell of burning wood.

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5. How did you choose your custom VUE by SEK earring pairing?

Because I wear neutral clothing, I tend to find pieces that will both compliment and stand out. The blue was an easy choice - like finding your go-to pair of jeans that will match with everything.

 

Her VUE: Nicole of Nicole Crowder Upholstery

Over the last few months, the VUE by SEK team has been interviewing ladies in the D.C. area to highlight their view on life, work and creativity. In this interview we’re highlighting the incredibly talented Nicole of Nicole Crowder Upholstery. Nicole Crowder is the independent furniture designer and upholsterer behind Nicole Crowder Upholstery based in Washington D.C. She has been upholstering furniture for clients since 2013. Read below to learn about Nicole’s signature style and favorite fall activities.

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1. Introduce yourself! Tell us about yourself and your business.

My name is Nicole Crowder and I am the founder and independent furniture designer and upholsterer behind Nicole Crowder Upholstery. I first began upholstering furniture in 2013, but after a very non-linear career path going from publishing to working in the tech industry, I decided to launch my furniture design company full time in January 2017 in Washington DC. I love using bold, bright and unexpected color palettes and prints to transform a chair or a bench or an ottoman, and so I source textiles that allow me to bring a new vision to repurpose an old piece of furniture.

2. What brought you to start a career as a furniture designer and upholsterer?

I came to furniture design via a number of means, including a 10-year career as a photo editor in the publishing industry, working in travel, decor, food, and portraiture. I was a contributing photographer to the interior design side apartment therapy, and I’ve always just had a fascination with really well-designed spaces and great packaging. I never even considered upholstery as a hobby or career until I came across the work of a fantastic upholsterer out of Philadelphia in late 2012. I learned the trade through a lot of trial and error by just jumping in and working on various types of chairs, and through the wonderful tutorials I found on YouTube.

3. What’s your VUE? Tell us about your signature, everyday style.

My VUE is one that is ever-evolving. For my personal style, I am currently trying to break out of my usual neutral tones and colors to incorporate more jewel tones and accents like marigolds and greens and sapphires and reds into my wardrobe. I love to wear white, and then accent that with the really bold red code or bright yellow skirt or a pair of blue green earrings. When it comes to my furniture and designing spaces, however, I love going on the bolder side and being much more experimental in color and prints.

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4. What are you looking forward to this winter season?

This winter, I’m really looking forward to wearing long duster in orange or a dusty coral color. I’m also looking forward to incorporating some more beautiful jewelry that I can accent and change out on a daily basis. I’ve been hanging on to the same three pairs of earrings, and I’m looking forward to wearing your rings and experimenting with some fun nail polish colors like Hunter Green and wine or deep purple as well.

5. How did you choose your custom VUE by SEK earring pairing?

I chose the blue Goldstone earrings because I am very into crystals and jewels that denite a type of energy that I want to cultivate more of, and these earrings and their color have an energy that clears out negative energy while stimulating creative energy.